1.1. Registration Information. When you submit a registration form or otherwise provide information in order to register to Seven Stars Bakery’s loyalty or customer engagement program, Seven Stars Bakery will collect certain Personal Data about you, such as your name, phone number, email address, and home address. Some fields may be mandatory, while others may be optional. If you specifically opt-in to permit access and collection of information from your social network account(s), then your basic Personal Data in your social network account will be collected (such as your name, photo and email address) as well as your social network user ID (but not your password). Please refer to the social network’s privacy policy for more details on how you can set the privacy preferences of your account to control the information that may be accessed and retrieved. Seven Stars Bakery collects this information for the purpose of enabling your registration to the Services and providing you with the Service’s functionalities, features and services (including, without limitation, personalized content) and to send you push notifications, SMS text messages, commercial emails and/or other communications.

1.2. Personal Data Collected Automatically through the App. If you use the App offered as part of the Services, Seven Stars Bakery automatically collects the following information about your mobile device: your mobile device identifier and/or account identifier (Android UDID, iOS UUID; Advertising ID: IDFA for iOS devices and AAID for Android devices, or their equivalent), the Internet protocol (IP) address of the device used to access the Internet, device type and its operating system version. Seven Stars Bakery collects this information in order to enable you to use the Services and App and in order to analyze your usage of the Services to improve its offerings.

1.3. Usage Information. Seven Stars Bakery also collects information regarding the features, content, services or websites accessed, clicked or interacted with through the App as well as information regarding the interactions made with the Service’s interface and features such as logging info, tabs, banners, or pages that are clicked on or accessed, ads and/or promotions viewed through the Services and receipt of notifications sent through the Services. Seven Stars Bakery uses this information in order to understand how participants use its Services in order to improve them and develop new products and services.

1.4. Communication and Participation Information. If you are a member of Seven Stars Bakery’s customer loyalty program, Seven Stars Bakery collects information regarding (i) receipt of SMS text messages or emails sent to you through the Services; (ii) your participation in, or use of the loyalty features available to you (such as: scratch card, point accumulation plans, punch card, coupons, gift card, cash back, “Pay with Budget” or their equivalents); and (iii) details of purchases made online or offline by using the Services (e.g., time and date of your purchase, place where purchase was made, the amount paid, information about the items purchased and payment method information, including to allow automatic identification). Seven Stars Bakery collects this information in order to enable you to use the Services and in order to analyze your usage of the Services to improve its offerings and allow seamless identification and usage.

1.5. Location Information. Subject to your consent, Seven Stars Bakery may collect your geolocation information in order to provide you with location-based offerings and promotions. Subject to your consent, location may be collected through various methods, including beacons, which is a technology that use Bluetooth low energy signals in order to measure your proximity to a physical beacon. In some cases, Seven Stars Bakery may place beacons in or nearby its premises in order to collect your approximate location. Additionally, if you use the Services at Seven Stars Bakery’s premises, Seven Stars Bakery will have information about your physical location.

2.1. Aggregate and Anonymous Information. Through the Services, Seven Stars Bakery may collect aggregated and anonymous information, which cannot identify you. Seven Stars Bakery may aggregate this information with information about other individuals and may use this information without restriction, including for statistical and analytical purposes.

2.2. Direct Marketing. As described above, Seven Stars Bakery may use Personal Data to let you know about products and Services that it believes will be of interest to you. It may contact you by email, post, text, or telephone or through other communication channels. In all cases, Seven Stars Bakery will respect your preferences for how you would like it to manage marketing activity with respect to you. To protect privacy rights and to ensure you have control over how Seven Stars Bakery manages marketing with you.

2.3 Seven Stars Bakery will take steps to limit direct marketing to a reasonable and proportionate level and only send you communications which it believes may be of interest or relevance to you.

2.4 You may ask us to stop sending email marketing by following the “unsubscribe” link you will find on all the email marketing messages or follow the “unsubscribe” instructions for other messages. Alternatively, you can contact Seven Stars Bakery directly.

2.5 No Share of SMS opt-in. Seven Stars Bakery will not sell your SMS opt-in to third parties, nor will it share it with third parties to allow such third parties or affiliates to use it for their own marketing purposes.

3.1. When Seven Stars Bakery uses the Personal Data collected in order to provide you with the Services or manage the administrative and operational aspects of the Services, it does so based on performance of a contract with you, namely the Terms you have entered with Seven Stars Bakery.

3.2. When Seven Stars Bakery uses the Personal Data collected to review usage and operations, including in an aggregated non-specific analytical manner, develop new products or services and improve current offerings, products, and Services, it does so based on its legitimate interest.

3.3. When Seven Stars Bakery uses uses your geo-location, it does so based on your consent.

3.4. If Seven Stars Bakery uses the Personal Data collected in order to enforce the Terms and this Privacy or to prevent unlawful activities and misuse of the Services, it does so based on its legitimate interest or for compliance with applicable laws.

3.5. If Seven Stars Bakery uses the Personal Data collected in order to comply with applicable law or assist law enforcement agencies, which it will do when it has a good faith belief that its cooperation with them meets the applicable legal standards, it does so for the purpose of compliance with laws.

4.1. Affiliates. Seven Stars Bakery may share information, including your Personal Data, with its affiliated companies, where this is necessary to provide you with Products and Services, and for the purpose of management of its business.

4.2. Service Providers, and Subcontractors. Seven Stars Bakery discloses information, including Personal Data it collects from and/or about you, to its trusted service providers and subcontractors and who use such information solely on its behalf in order to: (1) help it provide you with the Services; (2) aid in its understanding of how users are using its Services; (3) for the purpose of direct marketing (see above for more details). Such service providers and subcontractors provide Seven Stars Bakery with IT and system administration services, hosting, data backup, security, and storage services, data analysis, assist with online ordering, ecommerce services, games, payments, communications, plugins or APIs, help Seven Stars Bakery serve advertisements and provide other marketing services.

4.3. Business Transfers. Your Personal Data may be disclosed as part of, or during negotiations of any merger, sale of company assets or acquisition (including in cases of liquidation). In such case, your Personal Data shall continue being subject to the provisions of this Privacy Notice.

4.4. Law Enforcement Related Disclosure. Seven Stars Bakery may share your Personal Data with third parties: (i) if it believes in good faith that disclosure is appropriate to protect its or a third party’s rights, property or safety (including the enforcement of the Terms and this Privacy Notice); (ii) when required by law, regulation subpoena, court order or other law enforcement related issues, agencies and/or authorities; or (iii) as is necessary to comply with any legal and/or regulatory obligation.

4.5. Legal Uses. Seven Stars Bakery may use your Personal Data as required or permitted by any applicable law, for example, to comply with audit and other legal requirements.

4.6. Advertisers. When you click on an ad, the relevant advertiser will be alerted that someone has visited the page on which the relevant advertisement was displayed and may be able to identify that it was you by using certain mechanisms, like cookies.

4.7. Other Uses or Transfer of Your Personal Data. If you use the Services with or through a third-party service, site and/or mobile application, we may receive information (including Personal Data) about you from those third parties. Please note that when you use third parties outside of our Services, their own terms and privacy policies will govern your use of those services.

Seven Stars Bakery make efforts to follow generally accepted industry standards to protect the Personal Data it collects, both during transmission and once it is received. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while Seven Stars Bakery strive to use commercially acceptable means to protect your Personal Data, its absolute security is not guaranteed. As the security of information depends in part on the security of the computer you use to communicate with Seven Stars Bakery and the security you use to protect user IDs and passwords, please take appropriate measures to protect this information.

Seven Stars Bakery may use subcontractors and service providers who are located in countries other than your own and send them information it receives (including Personal Data). Seven Stars Bakery conducts such international transfers for the purposes described above.

Depending on which laws apply, you have certain legal rights over your data. Below is some general information about rights that may apply to you. It is recommended that you check the law or consult with a lawyer to understand what applies in your specific case. To exercise your rights, please contact Seven Stars Bakery. Seven Stars Bakery may ask for reasonable evidence to verify your identity before it can comply with any request.

7.1. Right of Access. You may have a right to know what Personal Data Seven Stars Bakery collects about you. Seven Stars Bakery may charge you with a fee to provide you with this information, if permitted by law. If Seven Stars Bakery is unable to provide you with all the information you request, it will do its best to explain why. See Article 15 of the GDPR for more details, if your Personal Data is subject to GDPR.

7.2. Right to Correct Personal Data. You may have the request that Seven Stars Bakery update, complete, correct or delete inaccurate, incomplete, or outdated Personal Data. See Article 16 of the GDPR for more details, if your Personal Data is subject to GDPR.

7.3. Deletion of Personal Data (“Right to Be Forgotten”). If you are an EU Individual, you may have the right to request that Seven Stars Bakery delete your Personal Data. Note that Seven Stars Bakery cannot restore information once it has been deleted. Even after you ask Seven Stars Bakery to delete your Personal Data, it may be allowed to keep certain data for specific purposes under applicable law. See Article 17 of the GDPR for more details, if your Personal Data is subject to GDPR.

7.4. Right to Restrict Processing. If you are an EU Individual, you may have the right to ask Seven Stars Bakery to stop processing your Personal Data. See Article 18 of the GDPR for more details, if your Personal Data is subject to GDPR.

7.5. Right to Data Portability. If you are an EU Individual, you may have the right to request that Seven Stars Bakery provide you with a copy of the Personal Data you provided to it in a structured, commonly used, and machine-readable format. See Article 20 of the GDPR for more details, if your Personal Data is subject to GDPR.

7.6. Right to Object. If you are an EU Individual, you may have the right object to certain processing activities. See Article 21 of the GDPR for more details, if your Personal Data is subject to GDPR.

7.7. Withdrawal of Consent. If Seven Stars Bakery’s activities are processing your data based on your consent, you are always free to withdraw your consent, however, this won’t affect processing Seven Stars Bakery have done from before you withdrew your consent.

7.8. Right to Lodge a Complaint with Your Local Data Protection Authority. If you are an EU Individual, you have the right to submit a complaint to the relevant data protection authority if you have any concerns about how Seven Stars Bakery are processing your Personal Data, though Seven Stars Bakery asks that as a courtesy you please attempt to resolve any issues with it first.